Hi! I’m Sonika
I recently graduated with Merit from Heriot-Watt University in Edinburgh, earning a Master’s degree in International Business Management. Throughout my studies, I developed a strong passion for marketing, especially in using digital platforms to build meaningful connections between brands and their audiences. I am particularly interested in how social media plays a key role in shaping these interactions and driving creative strategies.
I am eager to gain hands-on experience and am actively seeking opportunities in digital marketing. I am excited to apply my creativity, new knowledge, and passion to contribute to innovative marketing campaigns and strategies.
Work
My academic projects have been a fantastic playground for me to dig deep into various industries. By analysing various companies, I’ve gained a solid understanding of their product offerings, expansion strategies, and potential market challenges. Through my academic projects, I have developed strong market research skills, strategic thinking, and problem-solving skills.
Additionally, driven by a desire to connect with the digital world, I started my own public Instagram account as a creative project and a practical experiment in social media marketing. Targeting Gen Z and millennials, I focus on crafting relatable and entertaining content that resonates with their humour. This hands-on project has been a perfect way to apply marketing theories in real-world scenarios, enhancing my skills in social media marketing, content creation and audience engagement.