Coursework Projects

  • Project 1 - Hershey

    In this project, through market analysis, I developed strategic thinking, research proficiency, and problem-solving abilities. I received a “Distinction” for this report.

  • Project 2 - Milk Makeup

    Through this project, I enhanced my market analysis capabilities and refined my strategic planning skills, particularly in crafting tailored strategies to overcome infrastructural challenges and competitive market conditions. Additionally, I improved my understanding of value propositions and pricing strategies tailored to consumer needs and gained insights into digital and influencer marketing. I received a “Merit” for this report.